Orthopedic Surgeon Leadership Essential to Achieving Value in Healthcare
Physician leaders are the driving force behind sustainable, value-based change in orthopedics and spine. Feb 21, 2026
Your Hospital Customers Want to Build a Relationship with You
There is opportunity for orthopedic companies to create partnerships with surgeons, department leadership and executive administration. Three leaders share how. Oct 03, 2024
Orthopedic Companies Spot Opportunity in Ambulatory Settings
Forward-thinking orthopedic and spine companies seek to predict and capitalize on the movement of procedures to ambulatory facilities. Jan 18, 2022
Three Developments Impacting Orthopedic Device Vendors
Historically, orthopedic and spine device vendors have focused largely on the surgeon as a primary customer. From the hospital’s perspective,... Feb 18, 2021
Orthopedic Urgent Care Pioneer Offers Novel Views on Outpatient Environment
Dr. Alejandro Badia, Hand and Upper Limb Surgeon, shared perspectives on healthcare, vendor engagement and pursuit of clinical and business leadership and influence. Nov 19, 2020
COVID-19 Disruption Accelerates Orthopedic Opportunities in Ambulatory Surgery
The impact of COVID-19 is vacillating between acute and chronic. There is both need and opportunity for a dedicated ambulatory strategy for OEMs. Aug 20, 2020
Orthopedic Pioneer Lends Perspective on Industry Opportunities
Marshall Steele, M.D. shares insights on orthopedics and on how the COVID pandemic may change relationships and contracting strategies. May 20, 2020
How to Leverage the Tightening Hospital/Physician Relationship
In anticipation of leveraging conversations with surgeons at AAOS’ Annual Meeting, this column focuses on major trends reshaping the device company and provider relationship. Each of these trends represent opportunity for orthopedic companies. Feb 18, 2020
Innovation and Surgeon Advocacy Key for Small Company Success in Purchasing & Value Analysis Navigation
Patrick Vega's quarterly column is intended to prompt orthopedic device company thinking beyond price by better understanding the provider environment and by pursuing provider partnerships that convert one-time sales into long-term strategic and trusted partnerships. He explores core elements of hospital value analysis and purchasing, and ways that your sales channel can successfully navigate the processes. Dec 11, 2019
Opportunity in Value-Based Care Lies in Impacting Quality
The mid- to long-term future will require increased evidence to support pricing and value by device companies. It can be contended that broader thinking and strategic response around quality might actually create opportunities for sustained and growing market share for OEMs, as well as greater value for customers-hospitals, physicians and patients. Aug 20, 2019
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