About Us


Founded in 1992, ORTHOWORLD is a highly specialized media firm offering strategic intelligence, integrated advertising and educational conferences exclusively to orthopedic executives and their teams.

ORTHOWORLD’s management team boasts more than 50 years of industry service and proudly advocates for a relentlessly fierce customer-centric culture. Every product and service offered through its family of brands (ORTHOWORLD®, BONEZONE®, OMTEC®) is vetted to meet and exceed customer expectations.

Orthopedics is a dynamic market and the folks at ORTHOWORLD have invested years polishing and refining their proprietary market projections and predicting major shifts and trends. ORTHOWORLD’s singular mission is to help orthopaedic companies and individuals improve their performance.

Customer Credo

  • We promise to learn who you are and ask what you need.
  • We promise to remember your names and your needs.
  • We promise to deliver objective, accurate, strategically oriented industry data in a timely fashion, based on your needs.
  • We promise to deliver a return on every dollar that you invest with us.
  • We promise to make it up to you, and then some, if we’ve failed you.
  • We promise to pick up the phone and respond to you whenever possible so that you know you are being attended by human beings.
  • When we’re not in, we promise to tell you when you can expect to hear from us.
  • We promise to remember that without you, our Mission Statement is just a nice page of warm thoughts.
Fran-Raffle Pic with Customer

Our Mission

  • To provide the finest product in the field
  • To leave the world a little bit better place
  • To strive to NEVER put attainment of money ahead of the physical, mental, spiritual and psychic health of any individual we deal with
  • To make a handsome but fair profit
  • To remember that people are all that really matters
  • To be fair, kind and just in all business dealings
  • To have fun
  • To be the best

Our Team

How can we help? We invite and welcome your inquiries and feedback.

April Bright

General Manager

Brad Frey

Senior Account Manager

Carolyn LaWell

Chief Content Officer

Fran Bursic

Director of Customer Care

Emily McCandless

Director of Operations

Dan Cook

Senior Editor

Mike Evers

Senior Market Analyst

Julie Vetalice

Editorial Assistant

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