How to Leverage the Tightening Hospital/Physician Relationship

In anticipation of leveraging conversations with surgeons at AAOS’ Annual Meeting, this column focuses on major trends reshaping the device company and provider relationship. Each of these trends represent opportunity for orthopedic companies. The opportunity is threefold: re-strategize selling to an expanded model of provider purchasing, align...

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Patrick Vega is Consulting Director for Vizient Advisory Solutions. Mr. Vega consults to member hospitals, health systems and physicians in musculoskeletal services with a focus on high-value care by aligning cost, quality and performance.

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