Actionable Advice

Today’s multifaceted business environment requires executives to implement a structured and predictable approach to decision-making....

Here are nine ways to become a stronger cross-collaborative partner and knowledgeable sales rep....

Many leaders struggle to trim their to-do lists because they believe they can do everything themselves, or they are afraid...

Orthopedic companies that seek to serve ASCs should consider change in demand and distribution for supplies and increased cost pressures....

Strategic development of a go-to-market strategy is paramount for orthopedic companies that seek to win in the evolving healthcare landscape....

Selling a new product to a hospital is a labor-intensive process that rewards companies that demonstrate the value of their...

Identifying and securing surgeon advocates requires research and persistence....

A focus on collaborative teams or cross-functional success is essential for every leader to execute their strategy....

The role of an orthopedic sales rep is constantly changing. One important responsibility remains consistent, though, building relationships....

Advisory boards can help companies uncover new business opportunities, keep current on market trends and challenge existing operations....