Actionable Advice

Strategic development of a go-to-market strategy is paramount for orthopedic companies that seek to win in the evolving healthcare landscape....

Selling a new product to a hospital is a labor-intensive process that rewards companies that demonstrate the value of their...

Identifying and securing surgeon advocates requires research and persistence....

A focus on collaborative teams or cross-functional success is essential for every leader to execute their strategy....

The role of an orthopedic sales rep is constantly changing. One important responsibility remains consistent, though, building relationships....

Advisory boards can help companies uncover new business opportunities, keep current on market trends and challenge existing operations....

The French spine company Implanet has executed multiple device company partnerships to expand its portfolio. We asked the CEO about...

Hospital purchasing trends create opportunities for orthopedic companies to further invest in their relationships with customers....

Self-awareness, self-management, boundary setting and honesty are essential elements of leadership....

Companies set their sights on enabling technology, ASCs, personalized procedures and implants, registries and director-to-consumer marketing....