Are Your Customer Needs Effectively Driving Your Marketing Strategy?

market strategy for hospital

Orthopedic vendors play a crucial role in the healthcare industry by providing essential products and services to support the treatment of musculoskeletal conditions. As healthcare systems evolve, the strategic development of a go-to-market strategy becomes paramount for orthopedic companies that seek to engage with these customers. In this...

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Ron Herzig is a consulting principal on Sg2’s Life Sciences and Industry team. He brings over two decades of international experience working in strategic leadership roles driving competitive market success across product and service lines. His career spans the discovery, product development and marketed products business segments in biotechnology, pharma and medical device.

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