An Orthopedic Salesperson’s Guide to Cross-Collaboration

orthopedic team collaboration

In the high-stakes world of orthopedic device sales, where new technology could mean the difference between a life-changing innovation and another failed experiment, one ingredient is surprisingly often missing: collaboration.

Imagine a world where marketing and sales teams operate on separate planets, their messages colliding like comets...

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John Cunningham is an independent rep with 25 years experience in orthopedic trauma, spine and total joint sales. He lives in Chicago with his wife, and enjoys reading and running marathons.

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