How to Develop Relationships with Surgeon Champions

hospital physician

In all aspects of life, people advocate for and use the technology that they find efficiently and effectively enhances their performance. Your orthopedic device is no different. Surgeon influence can lead to tremendous adoption of technology in the orthopedic industry.

That’s why orthopedic sales reps need surgeon champions. But how do you...

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John Cunningham is an independent rep with 25 years experience in orthopedic trauma, spine and total joint sales. He lives in Chicago with his wife, and enjoys reading and running marathons.

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