Carolyn LaWell, Author at ORTHOWORLD

NASS Preview: Growing Spine – International Markets, MIS and Product Portfolios

Eric Muehlbauer, Executive Director and CEO of NASS, sits in an interesting position in the spine industry in that he serves multiple stakeholders, from surgeons to device companies, to suppliers and service providers, around the globe. In speaking with him about NASS' priorities, as well as where the greatest opportunities lie for surgeons and device companies, these three topics arose.

Aug 19, 2016

NASS Preview: NASS Stresses a Proactive Approach to Drive Reimbursement in Spine

ORTHOFLASH Spine

Surgeons and device companies face a similar challenge with reimbursement: it continues to be one of the greater barriers for technology adoption today due to payor pushback. With no foreseeable easement expected to come from private or public payors, surgeons and device companies must embrace a proactive approach.

Aug 18, 2016

NASS Preview: NASS Survey Finds Spine Professionals Independent and Influencing Decisions

Industry Voices Surgeon Interviews

In 2015, NASS conducted a survey taken by nearly 650 Members in the U.S. to support a clearer understanding of its Members practice settings.

Aug 16, 2016

Wright’s Dedication to Extremities Strategies Brings Questions of What’s Next

Company Updates Competitive Landscape

Wright Medical's divestiture of its large joint portfolio to Corin Orthopaedics officially turns Wright into the extremities company that it set out to become years ago, and leads to the question: What's next in their M&A strategy?

Jul 22, 2016

Developing New Orthopaedic Business Models: 2020 and Beyond

Actionable Advice Industry Voices

To thrive in the healthcare environment of tomorrow, orthopaedic device companies will need to operate within a greater portion of the supply chain, assisting upstream and downstream customers in finding operational value. This will require companies to forge stronger relationships, focus on internal efficiencies and launch services, not just devices.

Jul 22, 2016

Arthroscopy/Soft Tissue Companies Address Meniscus, Rotator Cuff Repair

Executive Insights Industry Voices

The arthroscopy/soft tissue segment reached sales of $4.5 billion in 2015, a four percent increase over 2014, according to ORTHOWORLD estimates. Growth in the market is buoyed by several factors: strength of the main players, smaller players expanding their portfolios to complement other product lines, industry focus and surgeon adoption of minimally invasive techniques and surgeons' push to drive new technologies and techniques in ligament and tendon care and repair.

Apr 22, 2016

Bundled Payments: AAOS Conversations Center on CJR and Beyond

Executive Insights Industry Voices

The advent of the Centers for Medicare & Medicaid's Comprehensive Care for Joint Replacement (CJR) program fueled AAOS Annual Meeting conversations regarding the best response by hospitals, surgeons and device companies to bundled payment reimbursement models, including those that extend beyond joint reconstruction.

Mar 18, 2016

Anika Responds to CINGAL’s Drug Classification

Orthobiologics ORTHOFLASH

In late 2015, FDA assigned Anika Therapeutics' CINGAL to the Center for Drug Evaluation and Research (CDER) and not the Center for Device and Radiological Health (CDRH) for its premarket review-a decision with which Anika's leadership says it disagrees.

Jan 25, 2016

Bioventus Boosts Orthobiologics Business with Acquisitions

Competitive Landscape Mergers & Acquisitions

Bioventus spent most of 2015 building an infrastructure to expand its surgical business. With trecent acqusitions, a sales and distribution plan in place and future plans for inorganic and organic growth, Bioventus executives now say that the company is positioning itself as an orthobiologics leader.

Jan 22, 2016

Spine Companies List Manufacturing Shifts Among Strategic Priorities

Competitive Landscape Market Drivers

Alphatec Spine, Globus Medical and NuVasive announced updates to their manufacturing strategies earlier this year. The companies have taken different...

Nov 01, 2015

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