Strategic Alliances to Gain Greater Traction in Orthopedics

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Moving a novel orthopedic implant from conception to market is a time-consuming and costly process for companies. The evolving dynamics at the hospital, reimbursement and regulatory levels make it increasingly difficult for small orthopedic companies to scale their business. Smaller firms are consistently forming strategic alliances with one...

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Carolyn LaWell is ORTHOWORLD's Chief Content Officer. She joined ORTHOWORLD in 2012 to oversee its editorial and industry education. She previously served in editor roles at B2B magazines and newspapers.



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