An Executive Reflection on 30 Years in the Spine Market

Illustration wide angle boardroom

This year marks a three-decade career in the spine industry for Randy Roof.

His experience ranges from sales rep to Agent Principal to product development, product commercialization, sales pipeline development, operations management, founder and CEO. He spent time in the 1990s at AcroMed (bought by DePuy) as a territory sales rep, started his...

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Carolyn LaWell is ORTHOWORLD's Chief Content Officer. She joined ORTHOWORLD in 2012 to oversee its editorial and industry education. She previously served in editor roles at B2B magazines and newspapers.

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