Extremities Market Attracts New Players and Innovation

The extremities market generated worldwide product sales of $6.7 billion in 2014, a 9.5% year-over-year increase driven by the absence of payor scrutiny and company saturation, as well as heightened interest from surgeons and patients, according to ORTHOWORLD estimates.

Emerging Trends in Medical Device Sales

In this changing environment for medical device sales, a new set of best practices can develop superior sales reps.