Orthopedic Sales Rep Success Hinges on Strong Relationships

hospital staff

Orthopedic sales reps have always worked in the background, performing critical tasks to assist the operations around them. The job is constantly changing. Today’s reps would not recognize their colleagues of 25 or 35 years ago in terms of the tasks they were called on to perform. Amidst all the change, one important responsibility has remained...

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John Cunningham is an independent rep with 25 years experience in orthopedic trauma, spine and total joint sales. He lives in Chicago with his wife, and enjoys reading and running marathons.

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