Actionable Advice

Leaders can hone their approach to hard discussions by practicing and preparing for them....

Knowing the key stakeholders within a hospital system can help device companies present to value analysis committees and build relationships...

It's critical for orthopedic companies to understand the nuanced shifts in how and why hospital customers are adapting their purchasing...

These strategies can help hospitals create an environment that enhances patient care and elevates the overall experience for their staff....

OSMA's President discusses biocompatibility requirements, EU regulations, international market forces and audit preparations ahead of OMTEC 2024....

Today’s multifaceted business environment requires executives to implement a structured and predictable approach to decision-making....

Here are nine ways to become a stronger cross-collaborative partner and knowledgeable sales rep....

Many leaders struggle to trim their to-do lists because they believe they can do everything themselves, or they are afraid...

Orthopedic companies that seek to serve ASCs should consider change in demand and distribution for supplies and increased cost pressures....

Strategic development of a go-to-market strategy is paramount for orthopedic companies that seek to win in the evolving healthcare landscape....