Actionable Advice

The role of an orthopedic sales rep is constantly changing. One important responsibility remains consistent, though, building relationships....

Advisory boards can help companies uncover new business opportunities, keep current on market trends and challenge existing operations....

The French spine company Implanet has executed multiple device company partnerships to expand its portfolio. We asked the CEO about...

Hospital purchasing trends create opportunities for orthopedic companies to further invest in their relationships with customers....

Self-awareness, self-management, boundary setting and honesty are essential elements of leadership....

Companies set their sights on enabling technology, ASCs, personalized procedures and implants, registries and director-to-consumer marketing....

OEM and contract manufacturer executives share that businesses can prepare for disruptions by fostering resilient plans, leadership and teams....

Often, when a business reaches a certain level of maturity leadership begins to think about expansion beyond their original products...

Historically, orthopedic and spine device vendors have focused largely on the surgeon as a primary customer. From the hospital’s perspective,...

Consider new geographies early in your worldwide expansion based on ease of regulatory and reimbursement processes....