Actionable Advice

Hospital purchasing trends create opportunities for orthopedic companies to further invest in their relationships with customers....

Self-awareness, self-management, boundary setting and honesty are essential elements of leadership....

Companies set their sights on enabling technology, ASCs, personalized procedures and implants, registries and director-to-consumer marketing....

OEM and contract manufacturer executives share that businesses can prepare for disruptions by fostering resilient plans, leadership and teams....

Often, when a business reaches a certain level of maturity leadership begins to think about expansion beyond their original products...

Historically, orthopedic and spine device vendors have focused largely on the surgeon as a primary customer. From the hospital’s perspective,...

Consider new geographies early in your worldwide expansion based on ease of regulatory and reimbursement processes....

The impact of COVID-19 is vacillating between acute and chronic. There is both need and opportunity for a dedicated ambulatory...

In anticipation of leveraging conversations with surgeons at AAOS’ Annual Meeting, this column focuses on major trends reshaping the device...

Spine surgery faces utilization management challenges that are influencing patients’ access to care and surgeons’ abilities to navigate the current...