Market Drivers

Selling to ASCs requires an understanding of facility needs, surgeon preferences and how those match the operating efficiencies you can...

There is opportunity for orthopedic companies to create partnerships with surgeons, department leadership and executive administration. Three leaders share how....

Companies spoke about the need for navigation, robotics and AI at NASS 2024....

Outpatient surgery is the vanguard of modern healthcare and the future of surgical and medical innovation, says an ASC investor....

ASCs play an increasingly important role in orthopedic companies’ strategies as they seek to capitalize on the growing number of...

This survey highlights medtech executives' thinking about digital strategies to transform their businesses and products....

Dr. Kevin Bozic shared why transformative change in orthopedics should involve aligning incentives of players throughout the industry....

Orthopedic surgeons and companies focused on sports medicine and trauma seek to move more low-risk procedures into offices....

The study noted that the types of injuries baby boomers are sustaining are projected to change, providing a call to...

Spine companies are building commercial strategies and product portfolios that respond to important market drivers....