Boost Sales by Understanding Healthcare Economics

In times of transformational market change, there are new winners and losers. If you are an OEM, part of the strategy for remaining among the winners is making the investment in your sales team commensurate with the need for change and the opportunity to benefit.

Healthcare is a striking example of an industry undergoing unprecedented...

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Richard Ruff is a Co-Founder of two sales training companies: Sales Momentum, providing customized medical device sales training, and Sales Horizons, providing online sales training. Dr. Ruff is the author of books, articles and white papers on sales effectiveness and sales coaching.

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