NASS Preview: NASS Stresses a Proactive Approach to Drive Reimbursement in Spine

Surgeons and device companies face a similar challenge with reimbursement: it continues to be one of the greater barriers for technology adoption today due to payor pushback. With no foreseeable easement expected to come from private or public payors, surgeons and device companies must embrace a proactive approach.
That was the...

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Carolyn LaWell is ORTHOWORLD's Chief Content Officer. She joined ORTHOWORLD in 2012 to oversee its editorial and industry education. She previously served in editor roles at B2B magazines and newspapers.

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