Considerations for Expanding in the Japanese Orthopaedic Market

When Zimmer Biomet launched its Mobi-C Cervical Disc in Japan in 2018, executives first described it to us as “A big deal.” Mobi-C is expected to drive Zimmer Biomet Spine’s Asia Pacific strategy, and Japanese launch was the first milestone. The novelty of technology combined with the complexity of Japan’s Pharmaceuticals and Medical Device...

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Carolyn LaWell is ORTHOWORLD's Chief Content Officer. She joined ORTHOWORLD in 2012 to oversee its editorial and industry education. She previously served in editor roles at B2B magazines and newspapers.

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