3 Criteria to Consider When Looking for Untapped Markets

Orthopedic device companies often first look to the United States and Europe when launching a new device. That frame of mind is understandable, knowing the size of the markets. ORTHOWORLD estimates that the U.S. accounts for nearly 60% of the orthopedic market, while Europe, the Middle East and Africa combined account for about 25% of the market....

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Carolyn LaWell is ORTHOWORLD's Chief Content Officer. She joined ORTHOWORLD in 2012 to oversee its editorial and industry education. She previously served in editor roles at B2B magazines and newspapers.

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