WishBone Medical Enters Global Distribution Agreement with Optimal

By Julie A. Vetalice

WishBone Medical Enters Global Distribution Agreement with Optimal

WishBone Medical signed an agreement with Optimal, a provider of automated logistics inventory services, supporting distribution of single-use, sterile packed pediatric orthopedic implants to hospitals and ambulatory surgical centers anywhere in the world, the next day. Presently, WishBone offers 42 pediatric orthopedic product systems.

Optimal’s Master Distribution program partners with all distributors across the U.S. and can reach virtually all surgeons in the pediatric orthopedics industry. Further, Optimal’s Government Services program provides direct access to global Veteran Administration Medical Centers and Department of Defense Military Treatment Facilities, as well as Indian Health Service Hospitals in the U.S.

The relationship gives WishBone access to a sizable opportunity to provide orthopedic solutions for U.S. Veterans who can benefit from Kids of All Ages™ configurations, whereby WishBone products are used in adults without inserting drill holes or screws where their growth plates used to be.

“This is a huge day for surgeons who have not been able to gain access to pediatric orthopedic implants. The collaboration between WishBone Medical and Optimal creates a phenomenal network and outreach to the pediatric patient and their caregivers that has been needed for a long, long time,” says Nick Deeter, WishBone Medical’s Founder and CEO.