The Changing Role of the Orthopaedic Sales Rep

Amid efforts to lower costs and increase value, sales and purchasing models are shifting. This is exemplified by the introduction of rep-less approaches, technology-driven inventory models and the evolving role of value analysis committees.

As traditional sales models are shaken up by shifts in the overall system, what’s in store for sales reps?...

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Hannah Corcoran is an Associate Editor at ORTHOWORLD.

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