Case observations are critical to medical device sales teams in two ways: they instill product knowledge beyond the classroom during training, and expose them to clinical expertise for more effective training and onboarding. Explorer Live, a digital platform featuring a digital procedural playbook with remote connectivity and robust data collection for training assessments, has launched its sales training platform with remote case observation features to remotely train and support medical device sales teams.
Explorer Live is the first cloud-based digital platform customized for medical device companies to share best practices live with surgical teams, including application in orthopedic procedures.
With remote connectivity, newly hired sales teams can securely log into Explorer Live's platform to observe a procedure in real-time, without logistical delays. With its digital procedural playbook, the sales team is able to learn best practices, enabling them to expand their expertise and knowledge and allowing other members of the team to step in with minimal disruption at any point during a procedure. For every case observation, Explorer Live allows medical device companies to provide training assessments at the end of the procedure to evaluate and improve on procedure and product knowledge.
Explorer Live is also valuable for current sales teams where remote case observation can be used to provide advanced education opportunities. As physicians increase their use of a device and perform more complex cases, exposing sales teams to those cases with remote case observation adds to their procedural expertise and can help support growing their own business and market share. Advanced learning will provide them with the knowledge to support complex cases in anticipation of potential situations that may come up during a procedure in one of their accounts.
"Our customers are seeking ways to navigate a landscape that is forever changed by the pandemic, and adoption of remote-based tools is increasing with the early adopters reaping the ROI. The immense cost savings afforded by our tool - on both the financial and the time saved to maximize results - makes it clear to customers that the efficiency of this paradigm shift is welcomed in the industry. We anticipate customers will see hundreds of thousands of dollars in cost savings from travel alone, and that the time it takes to observe the required number of cases for a new rep will decrease by multiple months, " said Jennifer Fried, CEO and co-founder of Explorer Surgical. "Exposure to real-time cases during initial sales training and advanced education in place of simulated scenarios can provide sales teams who use Explorer Live with a competitive advantage, making them extremely valuable to a clinical team."
Explorer Live is a cloud-based, easy-to-use platform. It can be accessed on any Windows based computer as a downloadable application, or on the web through Google Chrome, Firefox, Safari and Microsoft Edge. It is also available for mobile devices as an app accessible through iTunes, Google Play, or Microsoft Store. It has been successfully implemented in top hospitals, such as the University of Pittsburgh Medical Center and Rush University Medical Center in Chicago. The company has experienced 6X growth year-over-year, and has onboarded more than 20 new medical device customers across multiple therapeutic areas.
Source: Explorer Surgical