China: Do You Need to Revamp Your Customer Channel?

An effective and efficient pathway to customers is important everywhere in orthopaedics, but perhaps nowhere is it more critical and complex than in China.

Traditionally, channel partners for orthopaedic manufacturers selling into mainland China have been the primary face of the brand for customers. They have driven local awareness through...

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Helen Chen is Managing Director and Partner, Head of China Life Sciences, L.E.K. Consulting.

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