Historically, orthopedic and spine device vendors have focused largely on the surgeon as a primary customer. From the hospital's perspective, vendors catered to the physician while the hospital paid the bill, even as reimbursement declined....
Culture is the operating environment within an organization. It speaks to leadership, relationships, expectations and values that drive us to our goals.
Historically, orthopedic and spine device vendors have focused largely on the surgeon as a primary customer. From the hospital's perspective, vendors catered to the physician while the hospital paid the bill, even as reimbursement declined....
Culture is the operating environment within an organization. It speaks to leadership, relationships, expectations and values that drive us to our goals.
Executives from Stryker, Smith+Nephew and Medtronic offered advice to smaller companies that seek to be acquired and shared their own perspective on their strategies.
Dr. Alejandro Badia, Hand and Upper Limb Surgeon, shared perspectives on healthcare, vendor engagement and pursuit of clinical and business leadership and influence.
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