Startups must focus very tightly on a specific target market and value proposition to have the best chance of avoiding the doom loop of medtech innovation.
Surgalign Holdings will enter the digital surgery space by acquiring HoloSurgical and it's Augmented Reality and Artificial Intelligence (ARAI) platform.
CEO Nick Deeter says that 95% of children continue to receive adult orthopedic products that were never intended for them nor cleared by FDA for use in children. WishBone seeks to change the paradigm of pediatric orthopedics with its child-focused implants and sterile packaged disposable kits.