Market Insight: Trauma Needs Products that Improve Efficiency, Gain Traction Quickly

The trauma market is largely driven by the need to repair fractures in the hips and upper extremities. In recent years, it has attracted established players from other orthopedic subsegments that seek to diversify their portfolios, startups with novel technology and numerous players focused specifically on foot and ankle. We spoke with David Kay, M.D., a foot and ankle surgeon and orthopedic device entrepreneur, to gain his perspective on current and future factors affecting the trauma market. His comments originally appeared in THE ORTHOPAEDIC INDUSTRY ANNUAL REPORT.