Aurora Spine Sales Decline on Product Line Cannibalization

Aurora Spine reported 3Q19 revenue of USD $2.5 million, -5.4% vs. 3Q18.

Aurora Spine has seen a rapid acceleration of sales of third-party products over the last two quarters, but those sales have cannibalized Aurora products resulting in lower margins; for context, sales of Aurora products increased less than 1% for the nine-month...

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Mike Evers is a Senior Market Analyst and writer with over 15 years of experience in the medical industry, spanning cardiac rhythm management, ER coding and billing, and orthopedics. He joined ORTHOWORLD in 2018, where he provides market analysis and editorial coverage.

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