Accelerating Pricing Pressure: Five Ways That Device Companies Can Prepare

Over the past 20 years, the medical device industry has experienced cycles of pricing pressure. At times, the pressure was self-inflicted by the behaviors of the market participants. Consider the price wars that have occurred in certain segments of the industry—orthopedics, for instance. At other times, changes to the reimbursement system or...

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Christopher Provines Christopher Provines is a healthcare and medical technology industry veteran with 23 years of experience in various functions, including executive roles at Johnson & Johnson and Siemens Healthcare. He is an expert in medical technology pricing and market access, serving as CEO of Value Vantage Partners, a global consulting and training company focused on strategic pricing, value selling and sales negotiations. He is the author of Strategic Pricing for Medical Technologies, and is an Adjunct Professor at Rutgers University Business School where he teaches in the MBA program.

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