Surgeon

Innovation and Surgeon Advocacy Key for Small Company Success in Purchasing & Value Analysis Navigation

Innovation and Surgeon Advocacy Key for Small Company Success in Purchasing & Value Analysis Navigation
Patrick Vega's quarterly column is intended to prompt orthopedic device company thinking beyond price by better understanding the provider environment and by pursuing provider partnerships that convert one-time sales into long-term strategic and trusted partnerships. He explores core elements of hospital value analysis and purchasing, and ways that your sales channel can successfully navigate the processes.

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Surgeon Insight: The Future of the Anterior Approach in Hip Replacement

DePuy Synthes announced the Anterior Advantage Matta Method in 1Q19. The namesake of the program, Joel Matta, M.D., is a surgeon at The Steadman Clinic, Co-founder and Chairman of the Anterior Hip Foundation and a pioneer of the anterior approach. He began using the anterior approach in the late '90s and has remained dedicated to the technique, noting that it results in tissue preservation and shorter recovery time. More than two decades later, he remains committed to teaching and advancing the anterior approach.

Surgeon Leadership Essential to Influence Implant Purchasing Committees

The changes in hospital purchasing methods reflect a multitude of stakeholders who must learn to work together to truly create value for the system, by realistically assessing needs, features, volume and durability when making purchasing decisions. It simply cannot stand on price alone. Like anything else, if surgeons want a voice in the process, they need to step up and become involved in these new processes and committees to ensure that their patients best interests are represented equitably.