In anticipation of leveraging conversations with surgeons at AAOS' Annual Meeting, this column focuses on major trends reshaping the device company and provider relationship. Each of these trends represent opportunity for orthopedic companies.
Spine surgery faces utilization management challenges that are influencing patients' access to care and surgeons' abilities to navigate the current payor environment. Device companies can better serve surgeons and their patients by remaining abreast of changes to the payor climate.
“Muvr is a full-stack recovery company,” said Robert Winder, Co-Founder and Chief Operating Officer of Muvr Labs. “That means that we have physical therapists to treat patients; we have technology that assists in the treatment of the patients, including wearable sensors and an app; and we also have technology that helps physical therapists get scheduled and optimize the route that therapists take when they're going to treat patients in their homes.”
What is the last exciting news you recall hearing about DePuy Synthes' knee franchise? Its competitors have dominated both industry news cycles and the market itself. Rajit Kamal, Vice President and Global Knee Franchise Leader at DePuy Synthes, aims to change that through a combination of hardware and technology.
A 2017 physician survey revealed that 86% of offices' prior authorization activities had increased significantly over the last five years, with the average office spending two full workdays to receive a prior authorization. Kim Norton, Vice President of Reimbursement at Simplify Medical, lends insights on how this trend affects the spine market.
To measure and improve patient care, NASS has launched a diagnosis-based clinical data registry to track outcomes. The web-based platform will allow healthcare providers to collect and analyze their spine care data and compare it to the de-identified data in the entire registry.
The future for spine care is bright, but will require strategically rethinking traditional business practices with a greater emphasis on collaboration and more intimately understanding the respective products, services and goals for each stakeholder: providers, physicians and OEMs.
We need to address the real problem. To orthopaedic surgeons on the OMTEC Closing Panel, the problem is delivery of care. Current instrument options, according to them, lead to changes in surgical planning, downtime between surgeries, significant cost assumed by the hospital or surgery center and inventory management conundrums.
The OMTEC 2018 opening Keynote Panel offered perspective on hospital actions and priorities while addressing critical industry topics including pressure from public and private payors, bundled payments, value analysis committees and outpatient surgeries.
The U.S. hospital landscape steadily continues to be shaped by consolidation that is forced by competition, declining reimbursement and public and private payor cost and control measures. As these trends are expected to endure at least through the next decade, it's imperative that you understand what your hospital customer base will look like several years from now.
The top 5 U.S. orthopaedic hospitals for 2016-2017 as ranked by U.S. News and World Report are: Hospital for Special Surgery, Mayo Clinic, Cleveland Clinic, Rush University Medical and Hospital for Joint Diseases, NYU Langone.
As declining margins squeeze every facet of orthopaedics and reimbursement undergoes yet another change, independent surgeons seek to diversify their practices to protect existing revenue and develop new streams. Some are aligning with or opening an orthopaedic urgent care center. In turn, the growth of orthopaedic urgent cares has attracted interest from other industry stakeholders, like major hospital systems and device distributors.