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Sonoma Orthopedic Products appoints Eric Swanstrom as Vice President of U.S. Sales

Swanstrom's 17 years of experience in the orthopaedic device and healthcare industry include sales management and executive positions at Advanced Surgical, ArthroCare, Emerging Medical, Knee Creations, Opus Medical and Pegasus Biologics.

Eric replaces Joe Sinkovich as Vice President of Sales.

Swanstrom's efforts will support continued growth of the CRx clavicle fracture nail and the VELOX less-invasive clavicle technique, as well as new programs focused on the WRx wrist facture device and continued distribution channel development. Swanstrom will also spearhead commercialization of future products incorporating the proprietary Sonoma flexible-to-rigid intramedullary technologies.

Read the full release online.