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Current & Critical

Considerations for Expanding in the Japanese Orthopaedic Market

Companies often treat the Japanese market as an afterthought—after they’re established in the U.S. and Europe, they’ll decide what it takes to enter Japan. But as the U.S. market shifts to value-based care and as hospitals consolidate suppliers, and as the EU implements the stricter Medical Device Regulation, the Japanese market may look more attractive.

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