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Current & Critical

AAOS Preview: A Guide to First Time Exhibitors’ Technology Offerings

At the 2015 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), over 700 exhibitors will convene to showcase their technologies. Among the more than 130 first-time exhibitors are known names in the orthopaedic industry, such as Mazor Robotics and Lowell, as well as startups that recently secured funding, such as CyMedica Orthopedics and Trice Medical.

Exhibitors and attendees can expect events and activities related to China, this year’s guest nation. Events include a speech by the President of the Chinese Orthopaedic Association during the opening ceremony and a Guest Nation exhibit, in Hall G.

AAOS is expecting a slight increase from 2014 in first-time exhibitors, ex-U.S. exhibitors and overall attendance.
(View the floor plan online here.)

Key event figures:

Exhibitors
• More than 700 exhibiting companies
• More than130 first-time exhibitors
• 155 international companies

Attendees
• 32,000 expected total attendance
• 17,500 expected surgeons and medical professionals
• On average, 30 percent of surgeon and medical professional attendance is international

Data courtesy of AAOS.

We’ve provided a breakdown of select first-time exhibitors to help you prepare. The list was narrowed to startups, potential competitors and solution providers to watch. Don’t forget to visit ORTHOWORLD® in Booth #1561!


First-time Exhibitors

AccelSPINE
Booth #6751
Dallas, Texas
Founded: 2012
Segment: Spine

• AccelSPINE received FDA clearance on its Picasso II system in May 2014. The system employs a minimally invasiveapproach, intended to immobilize and stabilize spinal segments in skeletally mature patients as an addition to fusion during the treatment of acute and chronic instabilities or deformities of the upper or lower spine, or tail-bone region.

Alligator Spine
Booth #871
Miami Beach, Florida
Founded: 2014
Segment: Spine (Implants and instruments)


BRM Extremities
Booth #969
Milan, Italy
Founded: 2011
Segment: Fracture Repair

• Product offerings: foot and ankle reconstruction products: compression screws, cannulated screws and fixation staples
• Notable product: Slant®, a 3.0 mm titanium alloy headless cannulated compression screw, designed to achieve compression in the dorsal bone to avoid impingement with soft tissue

CyMedica Orthopedics
Booth #467
Phoenix, Arizona
Founded: 2013
Segment: Soft Goods, Electrical Muscle Stimulation

• Recently raised $6MM in funds, according to a 2014 SEC filing
• Company principal has experience at Orthoscan, Isotis, OPUS Medical

ENDO Manufacturing
Booth #772
Niigata, Japan
Founded: 1950
Segments: Spine, Joint Reconstruction, Surgical Instruments

• Employs high-level forging technology for orthopaedic implants and surgical instruments, such as spinal implants and joint replacements

Intellijoint Surgical
Booth #764
Waterloo, Ontario
Founded: 2010
Segment: Computer Assisted Surgical System

• Offers Intellijoint HIPTM, a disposable, miniaturized system intended to help surgeons select and position implants during hip replacement surgery; technology comprises two disposable sensors (one sensor, one marker) and a display unit
• By miniaturizing traditionally large systems, Intellijoint HIP seeks to introduce its sensor into the sterile field by placing it on the patient's pelvis; uring surgery, the sensor is placed on the patient's pelvis and the marker can be placed on either the patient's femur or acetabular cup instruments

Joimax
Booth #767
Irvine, California
Founded: 2001
Segments: Arthroscopy, Spine, Instruments, OR Equipment

• Provides complete systems for minimally invasive endoscopic spine surgery; endoscopic methods allow surgeons to operate on herniated discs and spinal stenosis with minimal anatomical and surgical trauma through a single 8 millimeter incision
• Systems include: TESSYS® Transforaminal Endoscopic Surgical System, iLESSYS®Interlaminar Endoscopic Surgical System, CESSYS® Cervical Endoscopic Surgical System; newest technologies pending FDA clearance include EndoLIF® and Percusus® to support endoscopically-assisted minimally invasive fusion

Lockdown Surgical
Booth #372
Chanhassen, Minnesota
Founded: 2012
Segment: Joint Reconstruction

• Stabilization technology for acromioclavicular (AC) joint disruption, LockDown™, provides fixation following AC separation due to coraco-clavicular ligament disruption; over 11,000 implantations globally
• LockDown™ gained FDA clearance in February 2011; used to fix acute ACJ disruption as a standalone device and supplemented with an allograft or autograft to fix chronic ACJ disruption

Lowell
Booth #768
Minneapolis, Minnesota
Founded: 1964
Segments: Machining and assembly expertise for spine, trauma and extremities

• Offers implants for spine, trauma and extremities
• Machining and assembly expertise includes medical device materials, such as titanium, stainless steel, cobalt chrome, PEEK™, Ultem™, Torlon® and UHMWPE

Mazor Robotics
Booth #169
Orlando, Florida
Founded: 2001
Segment: Surgical Navigation for Spine

• Product offerings: computer assisted system for spine surgeries
• Renaissance ® Guidance System facilitates procedures that may reduce fluoroscopy; robotic technology can be used for minimally invasive and percutaneous degenerative repair, pedicle screw fixation for complex spinal deformity and vertebral augmentation
• Independent clinical research has shown that minimally invasive surgery with Renaissance lowers complication rates and reduces postoperative pain; system been used successfully in >50,000 implants worldwide

Meta Biomed
Booth #569
Chalfont, Pennsylvania
Founded: 1999
Segment: Bone Grafts

• Product offerings: bone cement, bone substitute
• Notable product: BoneMedik biocompatible bone substitute based on natural coral, converted from calcium carbonate to hydroxyapatite; similar composition to mineral content of human bone; macro, micro-pores also similar to 3D structure of human cancellous bone, stimulating bone growth and strength

Next Orthosurgical
Booth #464
Vista, California
Founded: 2011
Segment: Spine

• Received FDA 510(k) clearance to market Vertiform Posterior Fixation System in 3Q14
• Also offers the Interform Lumber Interbody System and the Vertiform Posterior Fixation System; reconstruction and trauma products are development

Orthocare
Booth #675
New Delhi, Delhi, India
Founded: 1994
Segment: Spine

• Product offerings: spinal implants, locking plates and bone screws
• Approved, licensed manufacturer by the Indian FDA and CE certified company, with market presence in 35 countries

Praxis Powder Technology
Booth #6735
Queensbury, New York
Founded: 2004

• ISO 13485 certified manufacturing company that produces titanium components through metal injection molding (MIM), a technology intended for small complex parts with annual volumes ranging from thousands to millions

RōG Sports Medicine
Booth #472
Orland Park, Illinois
Founded: 2010
Segment: Soft Tissue Repair and Surgical Instruments

• Product offerings: anchors
• Created by Blair Rhode, M.D., a sports medicine orthopaedic surgeon, to provide quality, stable technologies for the orthopaedic industry; self-described eco-friendly company, providing ecological and economical solutions achieved through utilizing reusable inserters

Somersault Orthopedics
Booth #365
Milpitas, California
Founded: 2012
Segment: Computer Assisted Surgery System

• Manufactures image-based surgical planning software and personalized surgical instruments that provide the model for optimal implant size, alignment and placement; offers personalized cutting and alignment guides that support multiple joints and surgical procedures, such as total and partial knee, hip and shoulder replacements
• Notable product: Vault System™ web-based surgical planning tool for joint replacement procedures, FDA-cleared for use in total and partial knee, hip and shoulder arthroplasty

Trice Medical
Booth #5025
King of Prussia, Pennsylvania
Founded: 2012
Segment: Arthroscopy

• Founded to improve orthopaedic diagnostics through camera-enabled technologies that support instant diagnosis of orthopaedic injuries
• Recently raised $6.5MM in private equity financing; raised a total of $18MM through a series B financing; proceeds will support clinical trials of mi-eye™ single-use visualization device combining a camera-enabled needle and light source to perform diagnostic arthroscopy in the physician’s office

TST R Tibbi Aletler
Booth #667
Pendik, Istanbul, Turkey
Founded: 1997
Segment: Fracture Repair

• Product offerings: trauma locking plates and screws, intramedullary nails, external fixators, spinal systems, custom made implants
• Telescopic Intramedullary Nail used for femoral, tibial and humeral applications in children 18 months and older who have been diagnosed with osteogenesis; system supports bone lengthening in growing children and can correct deformity of long bones during growth

Z-Medical
Booth #264
Tuttlingen, Germany
Founded: 2010
Segments: Spine, Arthroscopy/Soft Tissue, Fracture Repair, Bone Cemen
t
• Product offerings: pedicle screw system, hand and foot screws, micro-instruments
• Received FDA 510(k) clearance in 1Q15 to market MIS Z-Pedicle Screw System, a minimally invasive approach designed for less tissue disruption, blood loss and trauma; offers intraoperative control and a reduction in surgical steps


Sources: Company web sites, AAOS, press releases, information in the public domain, etc.

Hannah Corcoran is an Editorial & Media Assistant at ORTHOWORLD. She can be reached by email.