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Orthopedic Market Forces to Watch: A Conversation with Ali Madani

The growth of robotics, additive, outsourcing and mid-sized device companies and contract manufacturers are among the main narratives that we—like Mr. Madani—expect will shape industry dynamics in the coming years.

Orthopedic Sales in Line with Seasonal Expectations for 1Q19

The first quarter of 2019 brought modest growth to the orthopedic market, as expected seasonal softness and more competition in digital surgery platforms slowed sales for some of the largest players. The 25 companies coverd in this article had combined total orthopedic sales of $8.7 billion, growing just 1.1% versus the prior year. While the top two players, DePuy Synthes and Zimmer Biomet, both saw -2% growth, the quarter did feature strong performances by Medtronic (+5%) and Wright Medical (+16%) among the larger players.

Member Success Story: David Hovda, Simplify Medical

David Hovda, CEO of Simplify Medical, shares how he got from the U.S. Navy to orthopedics, lessons he learned along the way and his outlook for the spine industry.

Robotics Recap: Orthopedic Executives Remain Bullish

The first quarter of 2019 was an active one for robotic and digital surgery developments. As adoption of digital surgery tools increases, leadership from joint replacement and spine companies indicate they have seen a direct sales benefit from upselling and product pull through.

Capitalize on These Opportunities in the Emerging Outpatient Surgery Market

In this fourth installment of his quarterly column, Patrick Vega of Vizient Advisory Solutions provides a description of ambulatory settings and strategies, and suggests ways that device companies can capitalize on the shift from inpatient surgical settings to hospital outpatient departments, ASCs and outpatient sites of care.

Contributors to this article hypothesize that device companies that better understand the outpatient setting can more effectively adapt their products, services and support to meet customer needs.

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