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Orthofix Launches JuniOrtho Pediatric Orthopaedic Brand


Orthofix (OFIX) launched JuniOrtho™, a new brand to house products and services that treat pediatric orthopaedic and congenital deformities.

Educational resources under the JuniOrtho brand include websites juniortho.club and limbhealing.com, as well as literature and tools designed specifically for use by young patients. 

OFIX's pediatric extremity fixation offerings began with launch of a limb lengthener in the early 1980s. Today, its products include the TL HEX™ TrueLok Hexapod system and Guided Growth™ plates, available in >70 countries. Launch of the JuniOrtho brand was alluded to in the company's 3Q16 earnings call.

Other companies and news in the pediatric space include:

  • Implanet, which received global regulatory clearance in 1Q17 for Jazz Frame connectors for use with JAZZ Band in the treatment of adult and pediatric spinal deformity
  • Materialise, which gained FDA clearance in 1Q17 for Surgicase Orthopaedics to assist in pre-op planning for pediatric patients undergoing radius and ulna osteotomies
  • Medicrea's 4Q16 FDA clearance of specialized posterior fixation and band connector components
  • Mighty Oak Medical's 4Q16 FDA clearance for 3D-printed FIREFLY Pedicle Screw Navigation Guides, the only patient-specific pedicle screw guide indicated for use in pediatric patients
  • NuVasive, which is building up a salesforce for exclusive focus on pediatrics
  • Onkos Surgical, focused on the adult and pediatric surgical oncology market; first FDA 510(k) in 2016 received for the Eleos Limb Salvage System 
  • OrthoPediatrics, a solely-focused pediatric ortho company founded in 2006; latest launch is a new distal femoral osteotomy system
  • WishBone Medical, formed in 2017 and also solely focused on pediatrics across numerous segments

Sources: Orthofix International N.V.; ORTHOWORLD Inc.