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Worldwide Orthopaedic Product Sales Reached $39.5 Billion in 2010, According to ORTHOWORLD's Newly Released ORTHOPAEDIC INDUSTRY ANNUAL REPORT

Sales in the U.S. Accounted for 60 Percent of Total 2010 Orthopaedic Revenues

CHAGRIN FALLS, OH--(Marketwire - Jul 20, 2011) - ORTHOWORLD Inc., the only producer of strategic intelligence in the world solely focused on the global orthopaedic market, today announced the release of THE ORTHOPAEDIC INDUSTRY ANNUAL REPORT®. Produced yearly, THE ORTHOPAEDIC INDUSTRY ANNUAL REPORT is a concise, powerful overview of the orthopaedic market and its players.

Orthopaedic market growth from 2009 to 2010 came in lower than that of the prior year and at the lowest rate since the early 1990s, largely as a result of a persistent global economic downturn, according to the report. Evidence-based medicine, physician owned distributorships, intense pricing pressure, greater data requirements for regulatory and insurance approvals, U.S. healthcare reform and the impending medical device tax are some of the major issues that will continue to impact the orthopaedic market for the foreseeable future.

Despite mid-single digit growth, THE ORTHOPAEDIC INDUSTRY ANNUAL REPORT asserts that the orthopaedic market should always be one of the healthiest among medical devices due to undeniably perfect patient demographics. In addition, an able-bodied and productive workforce is vital to economic prosperity. Musculoskeletal conditions are the most common cause of chronic disability, the most common medical cause of long-term absence and, in the U.S., the greatest cause of lost work days and medical bed days.

"The ORTHOPAEDIC INDUSTRY ANNUAL REPORT is a strategic must-have for industry newcomers and seasoned veterans alike," commented April Bright, General Manager of ORTHOWORLD. "Our diverse clientele leverage the intelligence contained in the report for market research, forecasting, sales strategies, investment planning, competitive analysis and other decision making initiatives that keep business driving forward into the future."

To own a copy of THE ORTHOPAEDIC INDUSTRY ANNUAL REPORT, visit www.orthoworld.com or contact:

Fran Bursic
Phone: 440.543.2101
e-mail: fran@orthoworld.com


Founded in 1992, ORTHOWORLD is the only producer of strategic intelligence in the world solely focused on the global orthopaedic market. Its singular mission is helping orthopaedic companies and individuals improve their performance. Highly specialized product offerings such as ORTHOFLASH®, ORTHOWORLD Membership, THE ORTHOPAEDIC INDUSTRY ANNUAL REPORT®, ORTHOPRENEUR®, BONEZONE® and OMTEC® empower industry participants to respond to challenges, maximize opportunities and more aggressively expand their orthopaedic businesses.