Industry Voices

January 20, 2017

China’s Directives Set to Reshape Orthopaedic Market

The Chinese government has prioritized medical device development, as well as local and international investments by domestic device companies. Whether you're a leader in the Chinese market or thinking of entering, its important to understand the trends and government initiatives shaping the country's orthopaedic industry.
May 19, 2016

The Pursuit of Infection Prevention: Curbing Readmissions and Costs

Post-surgical infection control is a priority in the reduction of complications, revisions and costs. It's a topic of importance along the spectrum of development, from the research level, to startup, through to the industry's largest companies.
April 22, 2016

Arthroscopy/Soft Tissue Companies Address Meniscus, Rotator Cuff Repair

The arthroscopy/soft tissue segment reached sales of $4.5 billion in 2015, a four percent increase over 2014, according to ORTHOWORLD estimates. Growth in the market is buoyed by several factors: strength of the main players, smaller players expanding their portfolios to complement other product lines, industry focus and surgeon adoption of minimally invasive techniques and surgeons' push to drive new technologies and techniques in ligament and tendon care and repair.
April 21, 2016

Surgeons, Distributors Diversify and Protect Revenue Streams with Orthopaedic Urgent Care

As declining margins squeeze every facet of orthopaedics and reimbursement undergoes yet another change, independent surgeons seek to diversify their practices to protect existing revenue and develop new streams. Some are aligning with or opening an orthopaedic urgent care center. In turn, the growth of orthopaedic urgent cares has attracted interest from other industry stakeholders, like major hospital systems and device distributors.
March 18, 2016

Supply Chain Evolution Emphasizes Visibility, Control

The capital associated with instrument sets is significant and, to some companies, somewhat unknown once inventory enters the field. As orthopaedic companies seek to speed their service to hospital customers and cut waste from operations, a greater focus has been placed upon inventory management.
February 19, 2016

The Changing Role of the Orthopaedic Sales Rep

Amid efforts to lower costs and increase value in the orthopaedic industry, sales and purchasing models are shifting. This is exemplified by the introduction of rep-less approaches, technology-driven inventory models and the evolving role of value analysis committees.