Industry Voices

Prior Authorization Chaos is the New Normal for Spine Surgery

Prior Authorization Chaos is the New Normal for Spine Surgery
A 2017 physician survey revealed that 86% of offices' prior authorization activities had increased significantly over the last five years, with the average office spending two full workdays to receive a prior authorization. Kim Norton, Vice President of Reimbursement at Simplify Medical, lends insights on how this trend affects the spine market.

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3 Questions on the Spine Reimbursement Environment

The spine market's evolving reimbursement landscape can be hard for device companies and surgeons to navigate. While at NASS, we asked reimbursement expert Kim Norton for a high-level view of the reimbursement shifts taking place today. Ms. Norton is Vice President of Reimbursement for Simplify Medical and serves as a consultant, including in reimbursement and payor relations for Aesculap.

Spine Industry Reaches “Age of Innovation”

The spine market is saturated with players producing commoditized and some novel technologies. Thus, the amount of strategic activity—funding, M&A, product announcements, etc.—is more robust than any other segment in orthopedics. To understand today's activity and how it is shaping the market, we spoke with Marc Viscogliosi, Principal at Viscogliosi Brothers and former CEO of Paradigm Spine, about his take on the spine market, and how key pressures play a role in innovation.

Orthopedic Players Say Industry is Ripe for Business Model, Supply Chain Disruption

Ortho Spine Partners' business model is new to us. Using complementary perspectives from device company and hospital purchasing sides as a team approach, they serve as hired strategists and executors for product commercialization and corporate activities. Orthopedics is a relationship-driven industry, and the modern sales process requires different relationships. OSP's leadership is betting that its surgeon, hospital, sales rep and device company contacts, as well as its out-of-the-box thinking, can be leveraged to provide small partnering companies with national scale typically not attainable by young companies.